Spas are relaxing places to be pampered and nurtured in serene surroundings.
Spas are places for cleansing, healing, and enhancing overall well being.
Most people think of spas as basic beauty and therapeutic treatments, such as facials and massages.
At spas you can find treatments to assist you in improving your eating habits, nutrition, controlling weight, boosting fitness and managing stress.
Spas are even places where you can spend time in nature and even steal some time for personal reflection.
Some of the most basic types of spas are the beauty spas, hotel spas, wellness spas, fitness spas, and medical spas. In the Survey of the Day Spa Magazine (2003) massage therapy was offered in 93% of spas across the country. Most of the spa income, 52%, also came from massage services.
According to another research conducted by Day Spa Magazine, massage therapy is the most popular service at the spa. Bodywork and facials generated half of the spa industry revenue, and 74% came from massage only (Source: Spa Massage Alliance Market Research, 2004).
"There are two things that women do to feel better-two quick fixes: a new hair color and eating. A massage would be better." --Sinikka Lasater
According to ISPA (International Spa Association), consumer trends in spa-going in relation to massage therapy services in 2004 were:
higher expectations among first-timers
consumers that experiment with treatments featuring indigenous elements
hydrotherapy as an alternative addition to any service
experimentation with ancient massages
chair massage as a gateway to spa interest
The ISPA Report also mentions “the desire for human interaction, personalization and customization” which seem to be more and more important factors in consumers’ purchasing decisions. Because of the growth and expansion of the mainstream customer base, it is also expected that therapists’ credentials will come under greater scrutiny. (Source: The ISPA 2004 consumer Trends Report ) In last four years (2000-2004), as these reports show, the percentage of consumer’s spending on massage service did not significantly change. Massage was and still is the most popular, the most wanted and the most profitable spa service.
As therapists we have to be aware of these trends.
Regardless of the amount of spa technology, equipment or retail trade we bring in to the spa it seems that a genuine human touch (translated as an abundance of massage services) is the most valuable equity we can build into any spa business.
Recent statement of the College of Massage Therapists of Ontario that recognizes importance of the spa industry in relations to massage therapy: "a collaborative undertaking with Ontario Massage Therapists Association and the association of Premier Spas of Ontario (PSO). The College's focus will be in ensuring the Standards of Practice of the profession are maintained and that the public has the access to the massage therapy health care it seeks in all venues". (Source: The College Standard, 2006, Volume 13, Issue 2)
hot stone massage, hot stone therapy, hot stone therapy Toronto, massage therapy, massage, hot stone, hot stone courses, hot stone Canada, hot stone massage classes Toronto, hot stone therapy classes Ontario, hot stone therapy classes, hot stone massage Toronto, massage Toronto, massage stones, massage stones Toronto, black basalt stones, massage stones Ontario, hot stone therapy Europe, hot stone therapy Croatia, hot stone therapy Canada, hot stone shiatsu, hot stone pregnancy, Toronto pregnancy massage, pregnancy massage Toronto, massage GTA, hot stone gift certificates, massage gift certificates, massage gift certificates Toronto, hot stone GTA ,hot stone massage Canada, stone massage, stone massage Italy, stone massage Germany, stone massage Spain, registered massage therapy, Swedish massage, Swedish strokes, College of Massage Therapists of Ontario, CMTO, advanced hot stone therapy, advanced hot stone massage, deep tissue stone therapy, massage therapy courses, massage courses, hot stone home study, stone therapy home study, introduction hot stone course, massage courses Toronto, massage courses Ontario, hot stone massage courses Ontario, hot stone massage courses Toronto, massage education, massage education Ontario, massage education Toronto, massage CEU’s, home study, home study stone therapy, history of massage, regulation massage Ontario, massage research Canada, massage research, history of massage, western bodywork, eastern bodywork, bodywork, Shiatsu, shiatsu Toronto, aromatherapy, aromatherapy Toronto, registered massage therapy Toronto, pregnancy massage, pregnancy massage Toronto, pregnancy shiatsu, reflexology Toronto, professional massage, professional massage, couple massages Toronto, couple massage gift certificate Toronto, spa, spa massage, spa industry, spa industry Canada, spa Toronto, spa education Toronto, spa consultations, history of spa, future trends in the spa, spa consultations Toronto, spa magazines, spa software, spa links, spa history, corporate wellness, corporate wellness Toronto, corporate packages, corporate packages Toronto, corporate gifts, corporate gifts Toronto, corporate massage, corporate massage Toronto, corporate gift ideas Toronto, seated massage, seated massage Toronto, retreats, yoga retreats, body work retreats, massage retreats, personal development, personal development retreats, health tourism Europe, wellness retreats, spiritual retreats Europe, massage retreats Croatia, massage retreats Europe, massage therapy Hungary, retreats Europe, European retreats, retreats Croatia, Croatian retreats, birth Toronto, preconception Toronto, maternity Toronto, water birth, waterbirth Toronto, waterbirth kits Ontario, pregnancy Toronto, maternity care Toronto, water birth tubs
hot stone massage, hot stone therapy, hot stone therapy Toronto, massage therapy, massage, hot stone, hot stone courses, hot stone Canada, hot stone massage classes Toronto, hot stone therapy classes Ontario, hot stone therapy classes, hot stone massage Toronto, massage Toronto, massage stones, massage stones Toronto, black basalt stones, massage stones Ontario, hot stone therapy Europe, hot stone therapy Croatia, hot stone therapy Canada, hot stone shiatsu, hot stone pregnancy, masage therapy clinic toronto, massage clinic dowtown toronto, registered masage therapy downtown toronto, massage toronto, chiropractors toronto, optimum health centre toronto, massage yonge and summerhill, yonge street massage, summerhill street massage, japanese shiatsu, japanese hot stones, deep tissue stone therapy,insured massage toronto, motor vehicle accidents massage, massage gift certificates toronto, hot stone therapy certificates toronto, shiatsu gift certificates toronto, shiatsu clinic, naturopathic clinic, aromatherapy clinic Toronto,reflexology toronto, pregnancy toronto, family massage therapy toronto, family massage, children massage, pregnancy massage, pregnancy massage Toronto, massage GTA, hot stone gift certificates, massage gift certificates, massage gift certificates Toronto, hot stone GTA ,CMTO, certified educational units massage, registered hot stone therapy courses, registered massage courses, registered massage schools, registered massage toronto, registered hot stone therapy toronto, hot stone massage Canada, stone massage, stone massage Italy, stone massage Germany, stone massage Spain, registered massage therapy, Swedish massage, Swedish strokes, College of Massage Therapists of Ontario, CMTO, lymphatic massge, geriatric massage, geriatric massage ontario, advanced hot stone therapy, advanced hot stone massage, deep tissue stone therapy, massage therapy courses, massage courses, hot stone home study, stone therapy home study, introduction hot stone course, massage courses Toronto, massage courses Ontario, hot stone massage courses Ontario, hot stone massage courses Toronto, massage education, massage education Ontario, massage education Toronto, massage CEU’s, home study, home study stone therapy, history of massage, regulation massage Ontario, massage research Canada, massage research Shiatsu, shiatsu Toronto, aromatherapy, aromatherapy Toronto, registered massage therapy Toronto, pregnancy massage, pregnancy massage Toronto, pregnancy shiatsu, reflexology Toronto, professional massage, professional massage, couple massages Toronto, couple massage gift certificate Toronto, spa, spa massage, spa industry, spa industry Canada, spa Toronto, spa education Toronto, spa consultations, history of spa, future trends in the spa, spa consultations Toronto, spa magazines, spa software, spa links, spa history, corporate wellness, corporate wellness Toronto, corporate packages, corporate packages Toronto, corporate gifts, corporate gifts Toronto, corporate massage, corporate massage Toronto, corporate gift ideas Toronto, seated massage, seated massage Toronto, retreats, yoga retreats, body work retreats, massage retreats, personal development, personal development retreats, health tourism Europe, wellness retreats, spiritual retreats Europe, massage retreats Croatia, massage retreats Europe, massage therapy Hungary, retreats Europe, European retreats, retreats Croatia, Croatian retreats, birth Toronto, preconception Toronto, maternity Toronto, water birth, waterbirth Toronto, waterbirth kits Ontario, pregnancy Toronto, maternity care Toronto, water birth tubs, bamboo massage, bamboo massage therapy, bamboo massage sticks
