Stone Waters : Massage in the Spa

"All we actually have is our body and its muscles that allow us to be under our own power." --Allegra Kent

TAND Home

About

Search Books and Journals

Why Us

HST Certified Level I

HST Certified Level II

HST II w/Clinic

Home Study

Hot Stones & Yoga

Massage Stones Retail

Calendar

Find Hot Stone Therapist

Tand Library

Registration Form

Shipping

Massage Recliners

Events

Stone Waters Clinic

Western Bodywork

Eastern Bodywork

History of Massage

Regulations

Research in Massage

History of Spas

Spa Massage

Spa Resources

Continuing Education

Stone Therapy

Articles

Alumni Services

Our Programs

Yoga & Stone Therapy

Yoga & the Flow of Chi

Our Teachers

Why Croatia

Accomodation & Cuisine

Excursions

Booking and Registration

How to Get There

Yoga Links

Resources

TAND

Hot Stones Winnipeg

North American Links

International Links

Research

Eliana's Credentials

Slaven's Credentials

Disclaimer

Privacy Notice

Links

Prenatal Workshops

Water Birth

About Us

SSFCT Registration

SSFCT Resources


MASSAGE THERAPY- THE MOST POPULAR SPA SERVICE

No two people visit a spa for the same reason.

Spas are relaxing places to be pampered and nurtured in serene surroundings.

Spas are places for cleansing, healing, and enhancing overall well being.

Most people think of spas as basic beauty and therapeutic treatments, such as facials and massages.

At spas you can find treatments to assist you in improving your eating habits, nutrition, controlling weight, boosting fitness and managing stress.

Spas are even places where you can spend time in nature and even steal some time for personal reflection.

Some of the most basic types of spas are the beauty spas, hotel spas, wellness spas, fitness spas, and medical spas. In the Survey of the Day Spa Magazine (2003) massage therapy was offered in 93% of spas across the country. Most of the spa income, 52%, also came from massage services. 

According to another research conducted by Day Spa Magazine, massage therapy is the most popular service at the spa. Bodywork and facials generated half of the spa industry revenue, and 74% came from massage only (Source: Spa Massage Alliance Market Research, 2004).

 


"There are two things that women do to feel better-two quick fixes: a new hair color and eating. A massage would be better." --Sinikka Lasater

 


According to ISPA (International Spa Association), consumer trends in spa-going in relation to massage therapy services in 2004 were:

  • higher expectations among first-timers
  • consumers that experiment with treatments featuring indigenous elements
  • hydrotherapy as an alternative addition to any service
  • experimentation with ancient massages
  • chair massage as a gateway to spa interest
The ISPA Report  also mentions “the desire for human interaction, personalization and customization” which seem to be more and more important factors in consumers’ purchasing decisions. Because of the growth and expansion of the mainstream customer base, it is also expected that therapists’ credentials will come under greater scrutiny. (Source: The ISPA 2004 consumer Trends Report ) In last four years (2000-2004), as these reports show, the percentage of consumer’s spending on massage service did not significantly change. Massage was and still is the most popular, the most wanted and the most profitable spa service.

As therapists we have to be aware of these trends.

Regardless of the amount of spa technology, equipment or retail trade we bring in to the spa it seems that a genuine human touch (translated as an abundance of massage services) is the most valuable equity we can build into any spa business.

 


Recent statement of the College of Massage Therapists of Ontario that recognizes importance of the spa industry in relations to massage therapy: "a collaborative undertaking with Ontario Massage Therapists Association and the association of Premier Spas of Ontario (PSO). The College's focus will be in ensuring the Standards of Practice of the profession are maintained and that the public has the access to the massage therapy health care it seeks in all venues". (Source: The College Standard, 2006, Volume 13, Issue 2)


 
Ontario Massage Therapists Association
Premier Spas of Ontario
 
 
Home About Olive Grove Retreats Stones in Therapy Clinical Work Body & Mind Maternity Care Media Bios Events 


© 2007-2008 Stone Waters Continuing Education  |webmaster| All rights reserved. Reproduction of any content or copying of images is prohibited without prior written consent
.